These could be things like introducing new product offerings or implementing subscription models. Learning more about your target audience – Getting to know who you’re going to be selling to is crucial when you start to develop your messaging and marketing strategy. The road to setting up your business can be incredibly tricky, and, at times, overwhelming. But, selling a product that you’re passionate about and have an invested interest in can help to keep you motivated — even through the really difficult times. All good business products should aim to solve a customer’s problem. This is an effective way of ensuring that people will want whatever you choose to sell.
- Once you understand what customers are looking for, show the benefits they will get from buying your product or service.
- Even if the seller did these things by mistake, or because they were misinformed, it still counts as misleading